The Benelux region has shown a significant increase in MSC-ecolabel awareness. The Netherlands’ 2nd and 3rd largest retailers introduced MSC Certified canned tuna under private Label, and Belgium has witnessed a retailer switch its entire private label assortment to MSC. The PNA MSC certified fishery and our Pacifical partners have played a key role in many of these market introductions.
Despite COVID-19, Pacifical has been closely observing and supporting the recent developments in this markets with great interest. We thought you would find it interesting to learn about them, so we summarized it in a snapshot.