Pacifical offers Pacific tuna supply chain traceability and verification services. We ensure there is data integrity across every step of the Pacific tuna journey. At the heart of our operations lies the SmarTuna platform, a pioneering system designed to visualize supply chain an authenticate tuna sustainability claims. Through direct collaboration with fishing authorities, we harness the power of digital traceability to verify each tuna’s origin, paving the way for a more transparent and responsible supply chain. Our platform is not only robust but also fully GDST capable, ensuring seamless interoperability into existing systems.
We take pride in verifying that every tuna under the Pacifical umbrella meets stringent criteria, including but not limited to No IUU Catch, No Illegal Transshipments At Sea, FAD Free, No By-Catch: Sharks, Dolphins, Whales, Turtles, Whale Sharks, No Child Labor and No Forced Labor.
Through our unwavering dedication to these principles, we play a pivotal role in fostering responsible fishing practices and safeguarding the delicate balance of marine ecosystems. Pacifical is not just a provider of services; we are catalysts for positive change in the industry, committed to shaping a future where sustainability and integrity go hand in hand.
goal is to promote the catch, production, distribution and marketing of the MSC certified sustainable free school skipjack and yellowfin tuna caught within their Exclusive Economical Zones.
Our company does not own tuna vessels, processing plants or any brands. We create and organize supply chains in cooperation with our partners for end buyers. The final products are recognizable by the MSC eco-label and our Geographical Indication.
Our tuna comes from the waters of Tokelau and the 8 PNA countries: Tuvalu, Palau, Federated States of Micronesia, Kiribati, Marshall Islands, Nauru, Papua New Guinea and Solomon Islands. PNA stands for Parties to the Nauru Agreement.
Together these nations have about 25% of the world’s tuna catch and 50% of all skipjack being caught in their waters. PNA’s skipjack and yellowfin purse seine fishery has been certified as being sustainable against the MSC standard since the 13th of December 2011, making it by far world’s largest MSC certified tuna fishery.
Our Vision
Pacifical envisions a rich and healthy Pacific ocean: An ocean that continues to be a source of well–being and livelihood for the Pacific Island People, and our planet as a whole. We envision a future with constant supply of nutritious, healthy, sustainable, fully traceable, and affordable tuna proteins to the growing global population.
Our Mission
Pacifical promotes, traces and monitors the global supply chain of the Pacifical island countries sustainable and socially responsible certified skipjack and yellowfin tuna. We help create efficient, fully traceable supply chain models using innovative technology. In close cooperation with our business partners, we create awareness of the key role our Western Central Pacific island people play in providing sustainable, and socially responsible tuna to consumers around the world.
Our Team
Henk Brus
Chief Executive Officer
Cynthia Asaf
Chief Operating Officer
Rajesh Rao
Chief Financial Officer