Sad News: UK Retailers have lost their once leading position on Tuna Sustainability

March 16, 2021

These supermarkets are excellent performers in consistently increasing their MSC-certified volume mostly sold frozen or chilled fish but why are they grossly underperforming on their main selling seafood item: canned tuna?

Market leader Tesco (27%) has pledged to go for 100% MSC certified Tuna by 2025. Will this decision influence the other retailers?

Check out the MSC UK/ Ireland 2020 report here:

chart, bar chart


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