Verification and authentication of your Pacific tuna product sustainability claims
Straight From Paradise
PACIFICAL
Pacifical is the leading provider of tuna supply chain traceability and verification services focused on the Pacific Ocean region. Specializing in ensuring transparency and integrity throughout the Pacific tuna supply chain through direct engagement with fishing authorities, Pacifical verifies tuna catches utilizing its SmarTuna platform. Committed to sustainability and accountability, Pacifical services play a vital role in promoting responsible fishing practices and safeguarding marine ecosystems.
Our unique traceability and verification system that enables digital traceability of your tuna supply chain, designed to help you make evidence-based sustainability and environmental claims. The system is already GDST capable for Full Chain. Authenticate your sustainable tuna supply chain and generate proof in a matter of seconds!
THE RIGHT TUNA
Pacifical offers verification and traceability of sustainable tuna products packed from only sustainably sources.
Through direct collaboration with fishing authorities, we harness the power of digital traceability to verify each tuna’s origin. We take pride in verifying that every tuna under the Pacifical umbrella meets stringent criteria, including but not limited to No IUU Catch, No Illegal Transshipments At Sea, FAD Free, No By-Catch: Sharks, Dolphins, Whales, Turtles, Whale Sharks, No Child Labor and No Forced Labor.
TRACEABILITY & VERIFICATION
Smartuna is a GDST capable digital traceability and verification platform developed by Pacifical, the pioneer behind the traceability system used by the world’s largest and first MSC-certified purse-seine tuna fishery, verifying and tracing the strictest MSC chain of custody standards.
Designed specifically for the global tuna industry, Smartuna captures real-time vessel data via at-sea VMS and AIS signals. It enables prequalification and digital verification based on predetermined sustainability criteria before processing, while tracking tuna from catch to end market.
The platform integrates comprehensive fishing and transshipment vessel data, discharge volume records, and a robust proof point system that includes certification, catch documentation, AI-powered data extraction from documents to increase efficiency, and detailed supply chain information, all supporting full end-to-end traceability empowering brands, retailers, governments, and consumers with instant access to the verified journey behind every production code in their tuna shipments.
THE PACIFIC OCEAN
Divinely beautiful under the shining Pacifical sun, the Pacific nations and waters stretch across both the Western, Central, and Eastern Pacific Ocean — a vast region that spans approximately 46% of Earth’s water surface and about 32% of the planet’s total area. These pure blue waters are home to some of the richest tuna fisheries on Earth.