These supermarkets are excellent performers in consistently increasing their MSC-certified volume mostly sold frozen or chilled fish but why are they grossly underperforming on their main selling seafood item: canned tuna?
Market leader Tesco (27%) has pledged to go for 100% MSC certified Tuna by 2025. Will this decision influence the other retailers?
Check out the MSC UK/ Ireland 2020 report here: https://zcu.io/igHE
