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How We Do It

How We Do It

Four pillars represent our core values; sustainable fishing, MSC certification, chain of custody and social accountability. Our work is strongly based on collaborative efforts with partners across the entire supply chain sourcing Pacifical MSC Certified Tuna. Verification and traceability systems are key for the reliability of our MSC Chain of Custody to go above and beyond industry standards.

Sustainable Fishing
Sustainable Fishing

Caught by Purse Seiners by Free School sets. Reducing by-catch to the lowest level. MSC tuna caught in the Only Ocean with all major tuna species in Green.

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Our MSC certified tuna
Our MSC certified tuna

The largest MSC certified tuna volumes available.




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Our Chain of Custody
Our Chain of Custody

Strict multi-level systems with checks and balances in place to validate that the MSC eligible tuna fully meets the MSC criteria.

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Social Accountability
Social Accountability

Pioneer in Purse Seine Social Accountability Guidelines, lowest slavery risk, social aspects included within observer checklist.

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Sustainable Fishing

Pacifical solely promotes tuna caught by setting nets on free swimming schools of skipjack and yellowfin tuna (not tuna attracted by using a Fish Aggregating Device (FAD).

Our fishing method limits the ecological impact of Purse Seining. Very few baby tunas are caught in schools, almost no juvenile big-eye and yellowfin . Free schools consists of predominantly mature Tunas of the same size and species. FAD dependency is reduced and therefore the by-catch of other species is naturally diminished. The more free-school fishing efforts, the least ghost gear pollution and entangling of vulnerable species. Pacifical aims to increase demand for free-school caught tuna, for good reasons!

This doesn’t mean the PNA is aiming to abolish FADS. The goal is to lower FAD dependency, which is (for the experts out there) the ratio of FAD and Freeschool sets. The MSC program aims to incentivize captains to go Free School fishing, through a financial reward to compensate for the increased fishing efforts and risks. At the same time the PNA is investing in improved FAD management regulation within their sovereign waters and beyond.

Our MSC Certification

Pacifical is proud we stand for 100% MSC certified sustainable catch and solely represent and manage MSC Certified products! Learn more about MSC and our certification, here!

On top of that, the Pacific Islands nations provide the largest potential volume of MSC certified Skipjack and Yellowfin Tuna. Are you looking for affordable MSC certified tuna, we can make it happen! We believe sustainable certified and traceable catch should be the market norm. With our MSC large potential volume we can make MSC tuna the norm.

To make sure the Chain of Custody is not broken at any stage, we require from all our chain of custody partners to hold an MSC CoC certificate.

Pacifical goes the extra mile with additional independent verification not only on the entire fishery level, but also on individual fishing trip level. We check the compliance with the MSC standard of every Batch of fish and work with detailed Batch Certificates!

Chain Of Custody

Pacifical goes the extra mile with additional independent chain of custody verification. In close collaboration, Pacifical checks the compliance and monitor the chain of custody on fishing trip level, only granting MSC status to verified fishing trip batches, with Batch Certificates. Every step, from the start of the trip until sorting in the coldstore is verified by a public authority.

After the MSC Batch certification is approved, Pacifical is making sure the high level of assurance isn’t lost at any point further downstream the supply chain. Every movement of the entire, or part of the original  batch is tracked. This way we at Pacifical keep a close eye on the exact volume that moves through the supply chain, effectively eliminating the risk of any non-certified or IUU fish being mixed in and improving traceability practices at all stages of the supply chain. This tuna can be recognized by our Pacifical Geographical Indication on the product packaging.

Social Accountability

To have fair working & social conditions for all crew members on board of Purse Seiners

To be a fishermen can be a beautiful profession, but also dangerous. Traditionally the dangers of the ocean have been well documented. Nowadays we not only need to look at safety but also at legal and social conditions for all crew members on board. Therefore the independent observers inspect all identity documents as well as the conditions before any Purse Seiner embarks on an MSC trip. In addition we ask all the participating fishing companies to acknowledge and support our Social guidelines.

To have fair working & social conditions for our people working in factories and on-board

Tuna processing plants provide work and income to thousands of families. Therefore it is important that these workers’ rights and safety are always respected.  We engage in dialogues with all our processing partners, that should meet the BSCI Standards (Business Social Compliance Initiative), or equivalent.

  • Sustainable Fishing
  • Our MSC Certification
  • Chain Of Custody
  • Social Accountability
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Food Processor (Type D4)

Thank you for considering using MSC certified Pacifical tuna, this is how you can start:

  1. First step is to process the “Terms of Service”
  2. You are now ready to buy MSC certified Pacifical tuna products.
  3. Negotiate and buy MSC certified Pacifical products. Pacifical will assist with supplier introductions.
  4. There is no Pacifical service fee charged for this partnership. The fee will be paid by the processor who sold the product (final processor)
Brand (Type D2)

Thank you for considering carrying MSC certified Pacifical tuna under your brand, this is how you can start:

  1. First step is to process the “Terms of Service”
  2. You are now ready to buy MSC certified Pacifical tuna products.
  3. Negotiate and buy MSC certified Pacifical products. Pacifical will assist with supplier introductions.
  4. There is no Pacifical service fee charged for this partnership. The fee will be paid by the processor who sold the product (final processor)
Food Service (Type D3)

Thank you for considering using MSC certified Pacifical tuna, this is how you can start:

  1. First step is to process the “Terms of Service”
  2. You are now ready to buy MSC certified Pacifical tuna products.
  3. Negotiate and buy MSC certified Pacifical products. Pacifical will assist with supplier introductions.
  4. There is no Pacifical service fee charged for this partnership. The fee will be paid by the processor who sold the product (final processor)
Retailer (Type D1)

Thank you for considering carrying MSC certified Pacifical tuna under your brand, this is how you can start:

  1. First step is to process the “Terms of Service”
  2. You are now ready to buy MSC certified Pacifical tuna products.
  3. Negotiate and buy MSC certified Pacifical products. Pacifical will assist with supplier introductions.
  4. There is no Pacifical service fee charged for this partnership. The fee will be paid by the processor who sold the product (final processor)
Repacker of Final Product (Type A4)

Thank you for considering loading MSC certified Pacifical tuna, this is how you can start:

  1. First step would be to request an MOU from PNA. To review it, please send us a request to cynthia@pacifical.com
  2. You are now ready to load MSC certified Pacifical tuna!
  3. Please note the owner of the fish would need to provide PNA office with Bill of Lading for verification of consignee and MTCB issuance.
  4. There is no Pacifical service fee charged for this partnership.

* MTCB= MSC Trip Certificate Batch

Trader Final Product sourced from partner B3 (Type C3)

Thank you for considering trading MSC certified Pacifical tuna, this is how you can start:

  1. This category corresponds to a company that is a subsidiary / sales office / exclusive trade partner of a processor or an independent company working with a co-packer (s).
  2. First step would be to determine which party will be reporting to Pacifical.
  3. Next step would be to request an MOU from Pacifical. To review it, please send us a request to cynthia@pacifical.com specifying your category “Subsidiary / Exclusive trader / Contractee of a co-packer (Type C3)”, please note MSC Chain of Custody is required. The name and the MSC COC number of the packer you will be using should be included.
  4. You are now ready to source and process MSC certified Pacifical tuna!
  5. Source MSC Pacifical raw material or loins. Pacifical will assist with supplier introductions.
  6. Pacifical Atuned Login details (Pacifical tracking system.) are created and provided.
  7. Pacifical will set up the logistics, traceability (Documentation + Reporting) and downgrading training.
  8. Any MSC certified Pacifical tonnage (raw material or loins) that is to be moved and/ or sold to any buying party, should be reported to Pacifical within 30 days after dispatching. If sold as MSC, client must be under MOU to buy Pacifical raw material or loins.
    • Pacifical will be notified on any MSC certified Pacifical tonnage that has been downgraded to be sold as non-MSC, specifying the exact downgraded kilograms, the precise MSC trip certificate batch number involved, date of downgrade and to confirm that all concerned lots / bins in store have been marked as being non-MSC.
  9. Sales contract is registered in the Pacifical Atuned System (Pacifical tracking system.)
  10. All artwork and label designs should be provided to Pacifical for approval. It must meet the Pacifical labeling guidelines.
  11. Processor to upload the following documents (unless otherwise agreed) :
    • PNA MSC Certificate ( on the tuna used for the loaded production codes )
    • Bill of lading
    • Invoice with Final Market – End Customer
    • Production code list [Each code should be linked to an MSC trip number.
  12. Pacifical will invoice its service fee (2%) only after your company has received payment from the final client on final product. Pacifical Fees are never charged on invoice price between processors and its subsidiaries, sales offices or exclusive trade partner in order to avoid relation to price transferring, the invoice to be used will be the one with the final client in the final market.
Trader Final Product (Type C2)

Thank you for considering trading MSC certified Pacifical tuna, this is how you can start:

  1. This category corresponds to companies which core purpose is to be a distributor, Broker, Importer of labeled product for final sale.
  2. First step is to process the “Terms of Service”
  3. You are now ready to buy MSC certified Pacifical tuna products.
  4. Negotiate and buy MSC certified Pacifical products. Pacifical will assist with supplier introductions.
  5. If brand to be imported is not your own brand, a “Terms of Service” should be sent to the final buyer.
  6. There is no Pacifical service fee charged for this partnership. The fee will be paid by the processor who sold the product (final processor)
Trader Raw Material / Semi Processed (Type C1)

Thank you for considering trading MSC certified Pacifical tuna, this is how you can start:

  1. This category corresponds to companies which core business is to be a distributor, Cold storage, Broker, Importer of raw material / loin trader.
  2. First step would be to request an MOU from Pacifical. To review it, please send us a request to cynthia@pacifical.com specifying your category “Raw Material / Loin Trader (Type C1)”, please note MSC Chain of Custody is required.
  3. You are now ready to source and process MSC certified Pacifical tuna!
  4. Source MSC Pacifical raw material or loins. Pacifical will assist with supplier introductions.
  5. Pacifical Atuned Login details (Pacifical tracking system.) are created and provided to the processor.
  6. Pacifical will set up the logistics, traceability (Documentation + Reporting) and downgrading training.
  7. Sales contract is registered in the Pacifical Atuned System (Pacifical tracking system.)
  8. Any MSC certified Pacifical tonnage (raw material or loins) that is to be moved and/ or sold to any buying party, should be reported to Pacifical within 30 days after dispatching. Client must also be under MOU to buy Pacifical raw material or loins.
    • Pacifical will be notified on any MSC certified Pacifical tonnage that has been downgraded to be sold as non-MSC, specifying the exact downgraded kilograms, the precise MSC trip certificate batch number involved, date of downgrade and to confirm that all concerned lots / bins in store have been marked as being non-MSC.
  9. Processor to upload the following documents :
    • PNA MSC Certificate ( on the tuna used for the loaded production codes )
    • Bill of lading
    • Invoice with Final Market – End Customer
    • Production code list [Each code should be linked to an MSC trip number.
  10. There is no Pacifical service fee charged for this partnership. The fee will be paid by the processor who buys the product from your company (final processor)
Repacker of Final Product (Type B4)

Thank you for considering processing MSC certified Pacifical tuna, this is how you can start:

  1. If you are a repacker of final product, you are relabeling an already packed final product (i.e tuna can, vacuumed pack tuna steak, pouch etc.)
  2. First step would be to request an MOU from Pacifical. To review it, please send us a request to cynthia@pacifical.com specifying your category “Repacker of Final Product (Type B4)”, please note MSC Chain of Custody is required.
  3. You are now ready to pack MSC certified Pacifical tuna!
  4. Pacifical Atuned Login details (Pacifical tracking system.) are created and provided to the processor.
  5. Pacifical team to arrange discussion on monthly reports with production code and MSC trip number link. Pacifical team will need to record final destination of the consumer units being repacked.
  6. All artwork and label designs should be provided to Pacifical for approval. It must meet the Pacifical labeling guidelines.
  7. There is no Pacifical service fee charged for this partnership. The fee will be paid by the processor who sold you the product.
Trader Final Product sourced from partner (B3)

Thank you for considering processing MSC certified Pacifical tuna, this is how you can start:

  1. If you are an intermediary processor or co-packer, you are delivering Fully-Processed Product (Vacuumed packed tuna steaks, tuna in cans, pouch, glass jar etc.) to a Pacifical MOU partner and / or a Subsidiary / Sales Office or exclusive trade office. First step would be to determine which party will be reporting to Pacifical.
  2. Next step would be to request an MOU from Pacifical. To review it, please send us a request to cynthia@pacifical.com specifying your category “Intermediary Processor or Co-packer (Type B3)”, please note MSC Chain of Custody is required.
  3. You are now ready to source and process MSC certified Pacifical tuna!
  4. Source MSC Pacifical raw material or loins. Pacifical will assist with supplier introductions.
  5. Pacifical Atuned Login details (Pacifical tracking system.) are created and provided to the processor.
  6. Pacifical will set up the logistics, traceability (Documentation + Reporting) and downgrading training.
  7. Any MSC certified Pacifical tonnage (raw material or loins) that is to be moved and/ or sold to any buying party, should be reported to Pacifical within 30 days after dispatching. Client must also be under MOU to buy Pacifical raw material or loins.
    • Pacifical will be notified on any MSC certified Pacifical tonnage that has been downgraded to be sold as non-MSC, specifying the exact downgraded kilograms, the precise MSC trip certificate batch number involved, date of downgrade and to confirm that all concerned lots / bins in store have been marked as being non-MSC.
  8. Sales contract is registered in the Pacifical Atuned System (Pacifical tracking system.)
  9. All artwork and label designs should be provided to Pacifical for approval. It must meet the Pacifical labeling guidelines.
  10. Processor to upload the following documents :
    • PNA MSC Certificate ( on the tuna used for the loaded production codes )
    • Bill of lading
    • Invoice with Final Market – End Customer
    • Production code list [Each code should be linked to an MSC trip number.
  11. There is no Pacifical service fee charged for this partnership. Type B3 processors work directly with a type C3 partner;Subsidiary, Sales Office or exclusive trade partner of this processor. Pacifical Fees are never charged on invoice price between processors and its subsidiaries, sales offices or exclusive trade partner in order to avoid relation to price transferring, the invoice to be used will be the one with the final client in the final market.
Processor Final Product (Type B2)

Thank you for considering processing MSC certified Pacifical tuna, this is how you can start:

  1. First step would be to request an MOU from Pacifical. To review it, please send us a request to cynthia@pacifical.com specifying your category “Final Processor (Type B2), please note MSC Chain of Custody is required.
  2. You are now ready to source and process MSC certified Pacifical tuna!
  3. Source MSC Pacifical raw material or loins. Pacifical will assist with supplier introductions.
  4. Atuned Login details are created and provided to the processor.
  5. Pacifical will set up the logistics, traceability (Documentation + Reporting) and downgrading training.
  6. Processor will conclude contract with client. Final clients must have process the “Terms of Service” prior to buying the Pacifical product.
    • Any MSC certified Pacifical tonnage (raw material or loins) that is to be moved and/ or sold to any buying party, should be reported to Pacifical within 30 days after dispatching. Client must also be under MOU to buy Pacifical raw material or loins.
    • Pacifical will be notified on any MSC certified Pacifical tonnage that has been downgraded to be sold as non-MSC, specifying the exact downgraded kilograms, the precise MSC trip certificate batch number involved, date of downgrade and to confirm that all concerned lots / bins in store have been marked as being non-MSC.
  7. Sales contract is registered in the Pacifical Atuned System (Pacifical tracking system.)
  8. All artwork and label designs should be provided to Pacifical for approval. It must meet the Pacifical labeling guidelines.
  9. Processor to upload the following documents :
    • PNA MSC Certificate ( on the tuna used for the loaded production codes )
    • Bill of lading
    • Invoice with Final Market – End Customer
    • Production code list [Each code should be linked to an MSC trip number.
  10. Pacifical will invoice its service fee (2%) only after your company has received payment from the final client on final product.
Processor Semi-Finished Product (Type B1)

Thank you for considering processing MSC certified Pacifical tuna, this is how you can start:

  1. First step would be to request an MOU from Pacifical. To review it, please send us a request to cynthia@pacifical.com specifying your category “Semi-Finished Product Processor (Type B2)”, please note MSC Chain of Custody is required.
  2. You are now ready to source and process MSC certified Pacifical tuna!
  3. Source MSC Pacifical raw material or loins. Pacifical will assist with supplier introductions.
  4. Pacifical Atuned Login details (Pacifical tracking system.) are created and provided to the processor.
  5. Pacifical will set up the logistics, traceability (Documentation + Reporting) and downgrading training.
  6. Processor will conclude contract with client. Any MSC certified Pacifical tonnage (raw material or loins) that is to be moved and/ or sold to any buying party, should be reported to Pacifical within 30 days after dispatching. Client must also be under MOU to buy Pacifical raw material or loins.
    • Pacifical will be notified on any MSC certified Pacifical tonnage that has been downgraded to be sold as non-MSC, specifying the exact downgraded kilograms, the precise MSC trip certificate batch number involved, date of downgrade and to confirm that all concerned lots / bins in store have been marked as being non-MSC.
  7. Sales contract is registered in the Pacifical Atuned System (Pacifical tracking system.)
  8. All artwork and label designs should be provided to Pacifical for approval. It must meet the Pacifical labeling guidelines.
  9. Processor to upload the following documents :
    • PNA MSC Certificate ( on the tuna used for the loaded production codes )
    • Bill of lading
    • Invoice with Final Market – End Customer
    • Production code list [Each code should be linked to an MSC trip number.
  10. There is no Pacifical service fee charged for this partnership.
Service Provider Fishing Company (Type A3)

Thank you for considering loading MSC certified Pacifical tuna, this is how you can start:

  1. First step would be to request an MOU from PNA. To review it, please send us a request to cynthia@pacifical.com
  2. You are now ready to load MSC certified Pacifical tuna!
  3. Please note the owner of the fish would need to provide PNA office with Bill of Lading for verification of consignee and MTCB issuance.
  4. There is no Pacifical service fee charged for this partnership.

* MTCB= MSC Trip Certificate Batch

Fish Trading Company (Type A2)

Thank you for considering trading MSC certified Pacifical tuna, this is how you can start:

  1. You do not need an MSC Chain of Custody, PNA will subscribe your vessels under their umbrella.
  2. First step would be to request an MOU from PNAl. To review it, please send us a request to cynthia@pacifical.com
    1. If the fishing trading company will be co-packing and selling raw material, semi processed and / or final product, the packers with the respective MSC COC number should be included within MOU
    2. When using a container loading facility, please provide PNA office Bill of Lading for verification of consignee and MTCB issuance.
  3. Submit list of vessels and carriers with IMO number, flag state and Name of the Vessel
  4. Coordinate with PNA for the 8 week MSC COC training
  5. You are now ready to catch for MSC eligible tuna!
  6. Request for MSC trained observer and MSC Trip number
  7. Submit to PNA weekly catch reports (Report format is to be sent by PNA)
  8. Once the fish has been unloaded, receive MSC certificate if the catch complies with MSC COC parameters.
  9. There is no Pacifical service fee charged for this partnership.

* MTCB= MSC Trip Certificate Batch

Fishing Company / Group (Type A1)

Thank you for considering fishing for MSC certified Pacifical tuna, this is how you can start. You do not need an MSC Chain of Custody, PNA will subscribe your vessels under their umbrella.

  1. First step would be to request an MOU from PNA. Send us an email to cynthia@pacifical.com
    1. If the fishing company will be co-packing and selling raw material, semi processed and / or final product, the packers with the respective MSC COC number should be included within MOU
    2. When using a container loading facility, please provide PNA office Bill of Lading for verification of consignee and MTCB issuance.
  2. Submit list of vessels and carriers with IMO number, flag state and Name of the Vessel
  3. Coordinate with PNA for the 8 week MSC COC training
  4. You are now ready to catch for MSC eligible tuna!
  5. Request for MSC trained observer and MSC Trip number
  6. Submit to PNA weekly catch reports (Report format is to be sent by PNA)
  7. Once the fish has been unloaded, Receive MSC certificate if the catch complies with MSC COC parameters.
  8. There is no Pacifical service fee charged for this partnership.

* MTCB= MSC Trip Certificate Batch